Q&A with Steven Victor, Ferrari collector and hip-hop mogul

Tell us about your supercar collection. Do you have any favorites, and what was the last car you bought?

The last car I bought was a Ferrari 296 GT3 race car. It’s not as big as I want it to be, so I definitely plan to expand. I’m looking to buy some Nissan Skylines from Japan, and I want to continue racing, so I’ll be getting more race cars. Right now, my collection is mostly Ferrari, but I definitely want to grow it.

Which automotive brand is winning in culture right now and why?

I think Ferrari does well because they’re very unapologetic in their approach. They don’t try to follow trends. A lot of the time, when they introduce new cars — especially halo or special models — the initial reaction is often more negative than positive.

But after a year or two, everyone changes their mind. They have the patience and strength to move forward with their vision without worrying about backlash. They don’t listen to outside noise — critics, press, consumers — none of that matters. What matters is executing their vision.

Eventually, that approach always wins. Even when people complain about engine choices or design decisions, they come around. Ferrari just builds beautiful cars.

How do you see automotive culture helping rappers translate identity and aspiration into real consumer demand for luxury products?

Different car brands have different identities. Some people like cars because they’re expensive and represent success. Others like them for how they look, or what they symbolize. Then there are people like me who love how cars drive, how they perform, and their design. Rap is expressive and flashy, just like cars can be. Some people express success through jewelry, others through cars. Whether it’s a Lamborghini, Ferrari, or Rolls-Royce, it’s all a form of expression. There are so many layers to why people are into cars — and that crossover with rap culture feels natural.

You travel to Japan quite often. Do you have any favorite spots in Tokyo that inspire you creatively?

Honestly, all of it. I just walk for hours. But recently, I joined Magarigawa — it’s an invite-only racetrack about 40 minutes outside Tokyo. I have to complete driving tests before I can race there, but it’s incredible.

Do you have a favorite moment in popular culture that combined your love of cars and music?

I love car movies — Rush, Fast & Furious, the F1 film. But honestly, my favorite moment is my own car show with Nike. Even if someone else had done it, I’d still say it was amazing. That’s just my honest answer.